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DREWSKI CONTENT
Andrew Loh
Apr 12, 20234 min read
Storytelling Within Content Marketing Part III: Utilization of Storytelling Elements and Techniques
All great stories have similar elements. Brand storytelling isn’t different. Keeping the following storytelling elements and techniques...
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Andrew Loh
Apr 10, 20233 min read
Storytelling Within Content Marketing Part II: Finding Your Story's Angle
Steve Jobs prefaced Apple’s 1997 brand marketing campaign “Think Different” in a presentation stating, “Even a great brand needs...
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Andrew Loh
Apr 6, 20232 min read
Storytelling Within Content Marketing: Part I
Think about the most recent piece of content you consumed. Whether it was a YouTube video, a Netflix show, a podcast, or an Instagram...
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Andrew Loh
Mar 8, 20232 min read
The Evolution of Gaming: How Esports and Streaming Platforms Are Changing the Industry Landscape
The gaming industry has seen an unprecedented surge in popularity in recent years, with the emergence of Esports and streamers as major...
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