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Storytelling Within Content Marketing Part III: Utilization of Storytelling Elements and Techniques

All great stories have similar elements. Brand storytelling isn’t different. Keeping the following storytelling elements and techniques...

Storytelling Within Content Marketing Part II: Finding Your Story's Angle

Steve Jobs prefaced Apple’s 1997 brand marketing campaign “Think Different” in a presentation stating, “Even a great brand needs...

Storytelling Within Content Marketing: Part I

Think about the most recent piece of content you consumed. Whether it was a YouTube video, a Netflix show, a podcast, or an Instagram...